Портфельный и эволюционный подходы к построению взаимоотношений российских компаний с партнерами

Vera A. Rebiazina; Maria M. Smirnova; Sergey P. Kouchtch

Authors

Vera A. Rebiazina National Research University Higher School of Economics, Moscow, Russia https://orcid.org/0000-0002-0150-947X
Maria M. Smirnova Graduate School of Management, Saint Petersburg State University, Russia https://orcid.org/0000-0003-2799-9136
Sergey P. Kouchtch Graduate School of Management, Saint Petersburg State University, Russia

Abstract

The objective of the paper is to analyze the approaches to form the system of relationships with partners used by Russian companies. The system of relationships with partners formation is analyzed on the basis of empirical study of Russian innovative companies. Total sample of the quantitative study resulted in 625 R ussian companies. 419 companies were surveyed in 2008 and 206 companies were surveyed in 2010. Main results of the empirical research are presented in the paper.

Keywords:

relationship marketing, system of relationships with partners, portfolio of relationships, innovative companies

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References

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