The New Base for Development of the Demand Chain Management Concept

Authors

  • Olga A. Tretyak National Research University Higher School of Economics, Moscow, Russia

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References

ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

Кущ С. П. 2006. Маркетинг взаимоотношений на промышленных рынках. СПб.: Издат. дом С.-Петерб. гос. ун-та.

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Олейник А. 2008. Рынок как механизм воспроизводства власти. Pro et Contra 12 (2–3): 88–106.

Юттнер У., Кристофер М., Бейкер С. 2008. Управление цепочкой спроса: интеграция маркетинга и управления цепочкой по ставок. Российский журнал менеджмента 6 (4): 83–112.


REFERENCES IN LATIN ALPHABET

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Möller K., Svahn S. 2003. Managing strategic nets: A capability perspective. Marketing Theory 3 (2): 201–226.

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Published

2008-12-09

How to Cite

Tretyak, O. A. (2008). The New Base for Development of the Demand Chain Management Concept. Russian Management Journal, 6(4), 141–148. Retrieved from https://rjm.spbu.ru/article/view/491

Issue

Section

Discussions: New Concepts of Management in Networks

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