Ориентация потребителя на здоровое питание: обзор литературы и разработка модели согласования интересов участников рынка
DOI:
https://doi.org/10.21638/spbu18.2019.204Аннотация
Ориентация потребителя на здоровое питание зависит от деятельности компаний, предлагающих продукты, государственной политики в этой сфере, а также от информированности потребителя и его способности осуществить выбор. Возможность реализации выбора населения в пользу здорового питания во многом обеспечивается тем, насколько хорошо согласованы действия компаний и государства. В статье проведен критический обзор подходов к определению вредных и полезных для здоровья продуктов питания, а также практик государственного регулирования деятельности компаний в сфере производства продуктов здорового питания. В результате обоснована необходимость согласования разнонаправленных интересов участников рынка для обеспечения регулирования продаж вредных для здоровья продуктов питания. Для решения этой проблемы предложена модель согласования интересов государства, компаний и потребителей, с помощью которой могут быть рассчитаны оптимальные цены на продукты питания и определены соответствующие ставки налогообложения.
Ключевые слова:
здоровое питание, ориентация потребителя, обзор литературы, меры государственного регулирования, трехуровневая оптимизация
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Опубликован
17.07.2019
Как цитировать
Неделько, А. Ю., & Третьяк, О. А. (2019). Ориентация потребителя на здоровое питание: обзор литературы и разработка модели согласования интересов участников рынка. Российский журнал менеджмента, 17(2), 203–232. https://doi.org/10.21638/spbu18.2019.204
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Статьи журнала «Российский журнал менеджмента» находятся в открытом доступе и распространяются в соответствии с условиями Лицензионного Договора с Санкт-Петербургским государственным университетом, который бесплатно предоставляет авторам неограниченное распространение и самостоятельное архивирование.
