Ориентация потребителя на здоровое питание: обзор литературы и разработка модели согласования интересов участников рынка

  • Анастасия Юрьевна Неделько Факультет бизнеса и менеджмента, Национальный исследовательский университет «Высшая школа экономики», Россия http://orcid.org/0000-0002-9236-4930
  • Ольга Анатольевна Третьяк Факультет бизнеса и менеджмента, Национальный исследовательский университет «Высшая школа экономики», Россия https://orcid.org/0000-0001-7072-4117

Аннотация

Ориентация потребителя на здоровое питание зависит от деятельности компаний, предлагающих продукты, государственной политики в этой сфере, а также от информированности потребителя и его способности осуществить выбор. Возможность реализации выбора населения в пользу здорового питания во многом обеспечивается тем, насколько хорошо согласованы действия компаний и государства. В статье проведен критический обзор подходов к определению вредных и полезных для здоровья продуктов питания, а также практик государственного регулирования деятельности компаний в сфере производства продуктов здорового питания. В результате обоснована необходимость согласования разнонаправленных интересов участников рынка для обеспечения регулирования продаж вредных для здоровья продуктов питания. Для решения этой проблемы предложена модель согласования интересов государства, компаний и потребителей, с помощью которой могут быть рассчитаны оптимальные цены на продукты питания и определены соответствующие ставки налогообложения.

Ключевые слова:

здоровое питание, ориентация потребителя, обзор литературы, меры государственного регулирования, трехуровневая оптимизация

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Литература


ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

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Опубликован
2019-07-17
Как цитировать
Неделько, А., & Третьяк, О. (2019). Ориентация потребителя на здоровое питание: обзор литературы и разработка модели согласования интересов участников рынка. Российский журнал менеджмента, 17(2), 203-232. https://doi.org/10.21638/spbu18.2019.204
Раздел
Обзоры