Ценность клиента в течение его жизненного цикла: развитие одной из ключевых идей маркетинга взаимоотношений

  • Ольга Анатольевна Третьяк Национальный исследовательский университет «Высшая школа экономики», Москва, Россия https://orcid.org/0000-0001-7072-4117

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Литература

ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

Руст Р., Эмблер Т., Карпентер Г., Кумар В., Сривастава Р. 2007. Измерение результативности маркетинга: современные знания и будущие направления исследований. Российский журнал менеджмента 5 (2): 63–90.

Третьяк О. А. 2007. О соотнесении результатов и затрат в маркетинговой деятельности. Российский журнал менеджмента 5 (2): 57–62.

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The List of References in Cyrillic Transliterated into Latin Alphabet

Rust R., Ambler T., Karpenter G., Kumar V., Srivastava R. 2007. Izmerenie rezul’tativnosti marketinga: sovremennye znaniya i budushhie napravleniya issledovanij. Rossijskij zhurnal menedzhmenta 5 (2): 63–90.

Tretyak O. А. 2007. O sootnesenii rezul’tatov i zatrat v marketingovoj deyatel’nosti. Rossijskij zhurnal menedzhmenta 5 (2): 57–62.
Опубликован
2011-09-30
Как цитировать
Третьяк, О. (2011). Ценность клиента в течение его жизненного цикла: развитие одной из ключевых идей маркетинга взаимоотношений. Российский журнал менеджмента, 9(3), 55–68. извлечено от https://rjm.spbu.ru/article/view/313
Раздел
Хрестоматия: Ценность клиента в течение жизненного цикла

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