Customer Lifetime Value: The Development of One of the Key Concept in Relationship Marketing
Downloads
Download data is not yet available.
References
ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ
Руст Р., Эмблер Т., Карпентер Г., Кумар В., Сривастава Р. 2007. Измерение результативности маркетинга: современные знания и будущие направления исследований. Российский журнал менеджмента 5 (2): 63–90.
Третьяк О. А. 2007. О соотнесении результатов и затрат в маркетинговой деятельности. Российский журнал менеджмента 5 (2): 57–62.
REFERENCES IN LATIN ALPHABET
Ambler T., Styles C. 2000. Viewpoint — the future of relational research in international marketing: Constructs and conduits. International Marketing Review 17 (6): 492–508.
Bush R. P., Underwood J. H., Sherrell D. L. 2007. Examining the relationships marketing, marketing productivity paradigm: Establishing and agenda for current and future research. Journal of Relationship Marketing 6 (2): 9–32.
Christopher M., Payne A., Ballantyne D. 1991. Relationship Marketing: Bringing Quality, Customer Service and Marketing Together. Butterworth-Heinemann: Oxford.
Doyle P. 1998. Marketing Management and Strategy. Prentice-Hall: London.
Dwyer F. R. 1997. Customer lifetime valuation to support marketing decision making. Journal of Direct Marketing 11 (4): 6–13.
Dwyer F. R., Schurr P. H., Oh S. 1987. Developing buyer-seller relationship. Journal of Marketing 51 (2): 11–27.
East R. 2000. Fact and Fallacy in Retention Marketing. Professional Inaugural Lecture. March, 1, Kingston University School UK.
Egan J. 2004. Relationship Marketing. Exploring Relational Strategies in Marketing. Prentice-Hall: London.
Fader P., Hardie B. 2010. Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity. Marketing Science 29 (1): 85–93.
Gordon I. H. 1998. Relationship Marketing. John Wiley & Sons: Ontario.
Grönroos Ch. 1994. From marketing mix to relationship marketing: Towards a paradigmshift in marketing. Asia-Australia Marketing Journal 2 (1): 9–24.
Grönroos Ch. 1996. Relationship marketing: Strategic and tactical implications. Management Decisions 34 (3): 5–14.
Gummesson E. 1999. Total Relationship Marketing: Rethinking Marketing Management from 4Ps to 30 Rs. Butterworth-Heinemann:Oxford.
Gupta S., Lehmann D. 2006. Customer lifetime value and firm valuation. Journal of Relationship Marketing 5 (2/3): 87–110.
Gupta S., Hanssens D., Hardie B., Kahn W., Kumar V., Lin N., Ravishanker N., Sriram S. 2006. Modeling customer lifetime value. Journal of Service Research 9 (2): 139–155.
Kotler P. 1992. Marketing new paradigm: What’s really happening out there? Planning Review 20 (5): 50–65.
Kotler P. 1997. Method for the millennium. Marketing Business (February): 26–27.
Kotler P., Armstrong G., Saunders J., Wing V. 1999. Principles of Marketing. Prentice-Hall: N. Y.
Lacey R., Morgan R. 2009. Customer advocacy and the impact of B2B loyalty programs. Journal of Business & Industrial Marketing 42 (1): 3–13.
Payne A. 2000. Relationship marketing — the UK perspective. In: Sheth J. N., Parvatiyar A. (eds.). Handbook of Relationship Marketing. Sage: Thousand Oaks; 39–67.
Payne A., Christopher M., Peck H. 1995. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Butterworth-Heinemann: Oxford.
Reichheld F. 1996. The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Harvard Business School Press: Boston, MA.
Ryals L. 2008. Determining the indirect value of a customer. Journal of Marketing Management 24 (7–8): 847–864.
Shaw R., Stone M. 1988. Database Marketing. Gower: London.
Sherrell D. L., Collier J. E. 2008. Managing appreciating and depreciating customer assets. Marketing Management Journal 18 (1): 39–53.
Sheth J. N., Parvatiyar A. 1995. Relationship marketing in consumer markets: Antecedents and consequences. Journal of Academy of Marketing Science 23 (4): 255–271.
Sheth J. N., Parvatiyar A. 2000. The evolution of relationship marketing. In: Sheth J. N., Parvatiyar A. (eds.). Handbook of Relationship Marketing. Sage Publications: Thousand Oaks, CA; 119–148.
Storbacka K., Standvik T., Grönroos Ch. 1994. Managing customer relationships for profit: The dynamics of relationship quality. International Journal of Service Industry Management 5 (5): 21–38.
The List of References in Cyrillic Transliterated into Latin Alphabet
Rust R., Ambler T., Karpenter G., Kumar V., Srivastava R. 2007. Izmerenie rezul’tativnosti marketinga: sovremennye znaniya i budushhie napravleniya issledovanij. Rossijskij zhurnal menedzhmenta 5 (2): 63–90.
Tretyak O. А. 2007. O sootnesenii rezul’tatov i zatrat v marketingovoj deyatel’nosti. Rossijskij zhurnal menedzhmenta 5 (2): 57–62.
Downloads
Published
2011-09-30
How to Cite
Tretyak, O. A. (2011). Customer Lifetime Value: The Development of One of the Key Concept in Relationship Marketing. Russian Management Journal, 9(3), 55–68. Retrieved from https://rjm.spbu.ru/article/view/313
Issue
Section
Modern Classics: Customer Lifetime Value
License
Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.
