Consumer Orientation toward Healthy Foods: Literature Review and a Model of Market Players Coordination
DOI:
https://doi.org/10.21638/spbu18.2019.204Abstract
Consumer orientation toward healthy foods depends on the coordination of producers' actions, public policies and consumer’s ability to make choices. At the same time, this orientation depends not only on consumer awareness (knowledge and ability to choose foods consciously), but also on the possibility of making this choice, which is ensured by coordinated actions of companies and a state. This article discusses approaches to defining unhealthy and healthy foods, as well as the existing governmental regulations in this area. Based on the review, a model for coordinating multidirectional interests of market players (state, companies and consumers) to ensure the regulation of sales of unhealthy foods has been proposed. The model helps to determine optimal prices and taxes on relevant food products.
Keywords:
healthy foods, consumer orientation, literature review, governmental regulation, multi-level modeling
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ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ
REFERENCES IN LATIN ALPHABET
Translation of references in Russian into English
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Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.