Развитие концепции управления цепочкой спроса на новых основаниях

Olga A. Tretyak

Authors

Olga A. Tretyak National Research University Higher School of Economics, Moscow, Russia

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References

ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

Кущ С. П. 2006. Маркетинг взаимоотношений на промышленных рынках. СПб.: Издат. дом С.-Петерб. гос. ун-та.

Мёллер К., Райала А. 2008. Рост стратегических сетей — новые модели создания ценности. Российский журнал менеджмента 6 (4): 113–140.

Олейник А. 2008. Рынок как механизм воспроизводства власти. Pro et Contra 12 (2–3): 88–106.

Юттнер У., Кристофер М., Бейкер С. 2008. Управление цепочкой спроса: интеграция маркетинга и управления цепочкой по ставок. Российский журнал менеджмента 6 (4): 83–112.

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