Отношенческая парадигма современного маркетинга

Авторы

  • Ольга Анатольевна Третьяк Институт «Высшая школа менеджмента» Санкт-Петербургского государственного университета, Россия https://orcid.org/0000-0001-7072-4117

Скачивания

Данные скачивания пока недоступны.

Библиографические ссылки

ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

Варго С., Лаш Р. 2006. Развитие новой доминирующей логики маркетинга. Российский журнал менеджмента 4 (2): 73–106.

Гупта С., Хансенс Д., Харди Б., Кан У., Кумар В., Лиин Н., Равишанкер Н., Шрирам С. 2011. Моделирование ценности жизненного цикла клиента. Российский журнал менеджмента 9 (3): 81–110.

Дуайер Ф. Р. 2011. Использование ценности клиента в течение жизненного цикла в принятии маркетинговых решений. Российский журнал менеджмента 9 (3): 69–80.

Исследование компании PwC. 2012. Рост и ценность компании в изменчивом мире. Российский журнал менеджмента 10 (3): 127–164.

Кущ С. П. 2006. Маркетинг взаимоотношений на промышленных рынках. СПб.: Издат. дом С.-Петерб. гос. ун-та.

Морган Р., Хант Ш. 2004. Теория приверженности и доверия в маркетинге взаимоотношений. Российский журнал менеджмента 2 (2): 73–110.

Попов Н. И., Третьяк О. А. 2008. Управление сетями: новые направления исследования. Российский журнал менеджмента 6 (4): 75–82.

Портер М. 1993. Международная конкуренция: Конкурентные преимущества стран. М.: Международные отношения.

Третьяк О. А. 2006. Эволюция маркетинга: этапы, приоритеты, концептуальная база, доминирующая логика. Российский журнал менеджмента 4 (2): 129–144.

Третьяк О. А. 2008. Развитие концепции управления цепочкой спроса на новых основаниях. Российский журнал менеджмента 6 (4): 141–148.

Третьяк О. А., Слоев И. А. 2012. Оценка маркетинговой деятельности по состоянию клиентского потока. Российский журнал менеджмента 10 (1): 29–50.

Фейдер П., Харди Б. 2011. Оценка клиентской базы в контрактных условиях: опасность игнорирования неоднородности. Российский журнал менеджмента 9 (3): 111–126.

Шет Д., Парватияр А., Синха М. 2013. Концептуальные основы маркетинга взаимоотношений. Российский журнал менеджмента 11 (1): 63–94.

Юттнер У., Кристофер М., Бейкер С. 2008. Управление цепочкой спроса: интеграция маркетинга и управления цепочкой поставок. Российский журнал менеджмента 6 (4): 83–112.

REFERENCES IN LATIN ALPHABET

Achrol R. 1991. Evolution of the marketing organization: New forms for dynamic environments. Journal of Marketing 55 (10): 77–93.

Achrol R. S., Kotler P., 1999. Marketing in the network economy. Journal of Marketing 63 (Special Issue): 146–163. (Русск. пер.: Котлер Ф., Ахрол Р. 2000. Маркетинг в условиях сетевой экономики. Маркетинг и маркетинговые исследования в России (2): 2–19.)

Anderson J., Håkansson H., Johanson J. 1994. Dyadic business relationships within a business network context. Journal of Marketing 58 (4): 1–15.

Ballantyne D. 1994. Marketing at the crossroad. Asia-Australia Marketing Journal 2 (1): 1–7.

Ballantyne D. 2000. Interaction Dialog and Knowledge Generation: Three Key Concepts in Relationship Marketing. In: 2nd WWW conference on Relationship Marketing.

Berry L. L. 1983. Relationship marketing. In: Berry L., Shostack G., Upah G. (eds.). Emerging Perspectives of Service Marketing. American Marketing Association: Chicago, IL; 25–28.

Berry L. L., Parasuraman A. 1991. Marketing Services — Competing Through Quality. Free Press: N. Y.

Bickert J. 1992. The database revolution. Target Marketing (May): 14–18.

Bitner M., Booms B., Tetreault M. 1990. The service encounter: Diagnosing favorable and unfavorable incidents. Journal of Marketing 54 (1): 71–84.

Bradach L. B., Eccles R. G. 1989. Price, authority and trust: From ideal types to plural forms. Annual Review of Sociology 15: 97–118.

Brodie R. J., Coviello N. E., Brookes R. W., Little V. 1997. Towards a paradigm shift in marketing: An examination of current marketing practices. Journal of Marketing Management 13 (5): 383–486.

Bruhn M. 2003. Relationship Marketing: Management of Customer Relationships. Pearson Education Ltd.

Buttle F. B. 1996. Relationship Marketing Theory and Practice. Paul Chapman: London.

Bush R., Underwood J., Sherrell D. 2007. Examining the relationship marketing, marketing productivity paradigm: Establishing an agenda for current and future research. Journal of Relationship Marketing 6 (2): 9–32.

Christopher M., Payne A., Ballantyne D. 1991. Relationship Marketing: Bringing Quality, Customer Service and Marketing Together. Butterworth-Heinemann: Oxford.

Cox A. 2004. The art of the possible: Relationship management in power regimes and supply chains. Supply Chain Management: An International Journal 9 (5): 346–356.

Donaldson B., O’Toole T. 2007. Strategic Market Relationship. John Wiley & Sons.

Doyle S., Roth G. 1992. Selling and sales management in action: The use of insight coaching to improve relationship selling. Journal of Personal Selling & Sales Management 12 (1): 59–64.

Dwyer F. R. 1997. Customer lifetime valuation to support marketing decision making. Journal of Direct Marketing 11 (4): 6–13.

Dwyer F. R., Schurr P. H, Oh S. 1987. Developing buyer-seller relationship. Journal of Marketing 51 (2): 11–27.

East R. 2000. Fact and Fallacy in Retention Marketing. Professional Inaugural Lecture. 1 March 2000, Kingston University School, UK.

Egan J. 2004. Relationship Marketing. Exploring Relational Strategies in Marketing. Prentice Hall.

Ford D. et al. 2000. Managing Business Relationship. Wiley: N. Y.

Gordon I. H. 1998. Relationship Marketing. John Wiley & Sons: Ontario.

Grönroos Ch. 1990. Service Management and Marketing. Managing the Moments of Truth in Service Competition. Lexington Books: Lexington, MA.

Grönroos Ch. 1994. From marketing mix to relationship marketing: Towards a paradigm-shift in marketing. Asia-Australia Marketing Journal 2 (1): 9–24.

Grönroos Ch. 1996. Relationship marketing: Strategic and tactical implications. Management Decisions 34 (3): 5–14.

Grönroos Ch. 1997. Value-driven relational marketing: From products to resources and competences. Journal of Marketing Management 13 (5): 407–419.

Gummesson E. 1999. Total Relationship Marketing: Rethinking Marketing Management from 4Ps to 30 Rs. Butterworth Heinemann: Oxford.

Håkansson H., Johanson J. 1995. Firms in Networks. Uppsala.

Heskett J., Sasser E., Schlesinger L. 2002. The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees. Free Press: N. Y.

Kotler P. 1992. Marketing new paradigm: what’s really happening out there? Planning Review 20 (5): 50–65.

Kotler P. 1997. Method for the millennium. Marketing Business (February): 26–27.

La Salle D., Britton T. 2002. Priceless: Turning Ordinary Products into Extraordinary Experiences. Harvard Business School Press.

Lacey R., Morgan R. 2009. Customer advocacy and the impact of B2B loyalty programs. Journal of Business & Industrial Marketing 42 (1): 3–13.

Loh H., Zhang C., Katzy B. 2005. Modeling methodologies for building virtual organizations. In: Camarinha-Matos L., Afsarmanesh H., Ollus M. (eds.). Virtual Organisations – Systems and Practice. Springer: N. Y.

McKenna R. 1991. Relationship Marketing: Successful Strategies for the Age of the Customers. Addison-Wesley Publishing Co.: Reading, MA.

Miles R. E., Snow C. C. 1986. Network organizations: New concepts for new forms. California Management Review 28 (3): 62–73.

Mitchell W., Kulwant S. 1996. Survival of businesses using collaborative relationships to commercialize complex goods. Strategic Management Journal 17 (3): 169–195.

Möller K., Halinen A. 2000. Relationship marketing theory: Its roots and direction. Journal of Marketing Management 16 (1–3): 29–54.

Oliver R. K., Webber M. D. 1982. Supply chain management: Logistics catches up with strategy. Reprinted in: Christopher M. 1992. Logistics: The Strategic Issues. Chapman Hall: London; 63–75.

Payne A. 2005. Handbook of CRM: Achieving Excellence through Customer Management. Butterworth-Heinemann: Oxford.

Payne A., Christopher M., Peck H. 1995. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Butterworth Heinemann: Oxford.

Peppers D., Rogers M. 1993. The One to One Future: Building Relationships One Customer at a Time. Doubleday: New York, NY.

Piercy N. 2009. Market-led Strategic Change. Transforming the Process of Going to Market. Elsevier: Oxford.

Polanyi K. 1957. The economy as instituted process. In: Polanyi K., Arensberg C., Pearson H. (eds.). Trade and Market in the Early Empires; Economies in History and Theory. Free Press: Glencoe, IL.

Porter M. E. 1985. Competitive Advantage: Creating and Sustaining Superior Performance. Free Press: N. Y.

Powell W. W. 1987. Hybrid organizational arrangements: New form or transitional development? California Management Review 30 (1): 67–87.

Reichheld F. F. 1996. The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Harvard Business School Press: Boston, MA.

Ryals L. 2008. Determining the indirect value of a customer. Journal of Marketing Management 24 (7–8): 847–864.

Shani D., Chalasani S. 1992. Exploiting niches using relationship marketing. Journal of Consumer Marketing 9 (3): 33–42.

Shaw R., Stone M. 1988. Database Marketing. Gower: London.

Sherrel D., Collier J. 2008. Managing appreciating and depreciating customer assets. Marketing Management Journal 18 (1): 39–53.

Sheth J. N., Parvatiyar A. 2000. The evolution of relationship marketing. In: Sheth J. N., Parvatiyar A. (eds.). Handbook of Relationship Marketing. Sage Publications: Thousand Oaks, CA; 119–148.

Sheth J. N., Parvatiyar A., Sinha M. 2012. The conceptual foundations of relationship marketing: Review and synthesis. Economic sociology — the European electronic newsletter 13 (3): 4–26.

Storbacka K. 2000. Customer profitability: Analysis and design issues. In: Sheth J. N., Parvatiyar A. (eds.). Handbook of Relationship Marketing. Sage Publications: Thousand Oaks, CA; 565–586.

Storbacka K., Strandvik T., Grönroos C. 1994. Managing customer relationship for profit: The dinamics of relationship quality. International Journal of Service Industry Management 5 (5): 21–38.

Strandvik T., Storbacka K. 1996. Managing relationship quality. In: Edvardsson B., Broun S., Johnston R., Scheuing E. (eds.). Advancing Service Quality A Global Perspective. ISQA: N. Y.; 67–76.

Thomke S. 2003. R&D comes to services: Bank of America’s path breaking experiments. Harvard Business Review 81 (4): 71–79.

Vavra T. G. 1992. Aftermarketing: How to Keep Customers for Life Through Relationship Marketing. Homewood: Irwin.

Vollmann T., Cordon C., Raabe H. 1995. From Supply Chain Management to Demand Chain Management. IMD Perspectives for Managers, November.

Webster F. 1992. The changing role of marketing in corporation. Journal of Marketing 56 (4): 1–17.

Webster F. 1997. The future role of marketing in the organization. In: Lehmann D., Jocz K. (eds.). Reflections on the Future of Marketing. Marketing Science Institute: Cambridge, MA; 39–66.

Worhington S., Horne S. 1998. A new relationship marketing model and its application in the affinity credit card market. International Journal of Bank Marketing 16 (1): 39–44.


The List of References in Cyrillic Transliterated into Latin Alphabet

Vargo S. L., Lusch R. F. 2006. Razvitie novoj dominiruyushhej logiki marketinga. Per. s angl. Rossijskij zhurnal menedzhmenta 4 (2): 73–106.

Gupta S., Hanssens D., Hardie B., Kahn W., Kumar V., Lin N., Ravishanker N., Sriram S. 2011. Modelirovanie tsennosti zhiznennogo tsikla klienta. Per. s angl. Rossijskij zhurnal menedzhmenta 9 (3): 81–110.

Dwyer F. R. 2011. Ispol’zovanie tsennosti klienta v techenie zhiznennogo tsikla v prinyatii marketingovykh reshenij. Per. s angl. Rossijskij zhurnal menedzhmenta 9 (3): 69–80.

Issledovanie kompanii PwC. 2012. Rost i tsennost’ kompanii v izmenchivom mire. Rossijskij zhurnal menedzhmenta 10 (3): 127–164.

Kushch S. P. 2006. Marketing vzaimootnoshenij na promyshlennykh rynkakh. SPb.: Izdat. dom S.-Peterb. gos. un-ta.

Morgan R., Hunt S. 2004. Teoriya priverzhennosti i doveriya v marketinge vzaimootnoshenij. Per. s angl. Rossijskij zhurnal menedzhmenta 2 (2): 73–110.

Popov N. I., Tretyak O. А. 2008. Upravlenie setyami: novye napravleniya issledovaniya. Rossijskij zhurnal menedzhmenta 6 (4): 75–82.

Porter M. 1993. Mezhdunarodnaja konkurencija: Konkurentnye preimushhestva stran. Per. s angl. M.: Mezhdunarodnye otnoshenija.

Tretyak O. А. 2006. Evolyutsiya marketinga: ehtapy, prioritety, kontseptual’naya baza, dominiruyushhaya logika. Rossijskij zhurnal menedzhmenta 4 (2): 129–144.

Tretyak O. А. 2008. Razvitie kontseptsii upravleniya tsepochkoj sprosa na novykh osnovaniyakh. Rossijskij zhurnal menedzhmenta 6 (4): 141–148.

Tretyak O. А., Sloev I. А. 2012. Otsenka marketingovoj deyatel’nosti po sostoyaniyu klientskogo potoka. Rossijskij zhurnal menedzhmenta 10 (1): 29–50.

Fader P. S., Hardie B. G. S. 2011. Otsenka klientskoj bazy v kontraktnykh usloviyakh: opasnost’ ignorirovaniya neodnorodnosti. Per. s angl. Rossijskij zhurnal menedzhmenta 9 (3): 111–126.

Sheth J. N., Parvatiyar A., Sinha M. 2013. Kontseptual’nye osnovy marketinga vzaimootnoshenij. Per. s angl. Rossijskij zhurnal menedzhmenta 11 (1): 63–94.

Jüttner U., Christopher M., Baker S. 2008. Upravlenie tsepochkoj sprosa: integratsiya marketinga i upravleniya tsepochkoj postavok. Per. s angl. Rossijskij zhurnal menedzhmenta 6 (4): 83–112.

Загрузки

Опубликован

21.03.2013

Как цитировать

Третьяк, О. А. (2013). Отношенческая парадигма современного маркетинга. Российский журнал менеджмента, 11(1), 41–62. извлечено от https://rjm.spbu.ru/article/view/250

Выпуск

Раздел

Хрестоматия: Маркетинг взаимоотношений

Наиболее читаемые статьи этого автора (авторов)

1 2 > >>