Отношенческая парадигма современного маркетинга

  • Ольга Анатольевна Третьяк Институт «Высшая школа менеджмента» Санкт-Петербургского государственного университета, Россия https://orcid.org/0000-0001-7072-4117

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Литература

ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

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Опубликован
2013-03-21
Как цитировать
Третьяк, О. (2013). Отношенческая парадигма современного маркетинга. Российский журнал менеджмента, 11(1), 41–62. извлечено от https://rjm.spbu.ru/article/view/250
Раздел
Хрестоматия: Маркетинг взаимоотношений