Rakurs Company: Customer Relationship Strategy

Authors

  • Sergey P. Kouchtch Graduate School of Management, Saint Petersburg State University, Russia
  • Maria M. Smirnova Graduate School of Management, Saint Petersburg State University, Russia

Abstract

The case is dedicated to the analysis of the industrial company’s strategy in managing relationships, and, first of all, relationships with clients. The problem situation assumes taking a decision on future interaction with customers. Detailed analysis of the process of managing relationships in industrial company will enable students to investigate the possibilities, perspectives and disadvantages of relationship management in Russian industrial markets.

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Российский журнал менеджмента, Том 2, №3, 2004

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Published

2004-09-06

How to Cite

Kouchtch, S. P., & Smirnova, M. M. (2004). Rakurs Company: Customer Relationship Strategy. Russian Management Journal, 2(3), 133–160. Retrieved from https://rjm.spbu.ru/article/view/765

Issue

Vol. 2 No. 3 (2004)

Section

Practice of Management

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.

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