Эффектуация и каузация как медиаторы связи между культурными ценностными ориентациями и результатами деятельности новой предпринимательской фирмы

  • Галина Викторовна Широкова Институт «Высшая школа менеджмента» Санкт-Петербургского государственного университета, Россия https://orcid.org/0000-0002-3232-1752
  • Анастасия Кирилловна Ласковая Институт «Высшая школа менеджмента» Санкт-Петербургского государственного университета, Россия https://orcid.org/0000-0002-6283-5025

Аннотация

В статье представлена теоретическая и эмпирическая оценка роли подходов к принятию решений (эффектуации и каузации) как медиаторов связи между ценностями национальной культуры и результатами деятельности новой предпринимательской фирмы. Данная работа вносит теоретический вклад в исследования венчурной когнитивной логики принятия решений, рассматривая характеристики национальной культуры как антецеденты предпринимательского мышления, а результаты деятельности фирмы как следствия применения различных принципов принятия решений. Эмпирическая проверка теоретической модели исследования проводилась на базе 3360 новых предпринимательских фирм из 23 стран, данные о которых были получены в рамках проекта «Глобальное исследование предпринимательского духа студентов» (GUESSS) 2013–2014 гг. Характеристики национальной культуры исследуемых стран измерялись с помощью модели культурных ценностных ориентаций Ш. Шварца. Результаты исследования показали, что оба подхода к принятию решений — эффектуация и каузация — положительно связаны с результатами деятельности новой предпринимательской фирмы. В то же время было обнаружено, что эффектуация опосредует связь между ценностями национальной культуры (принадлежность, равноправие и гармония) и результатами деятельности новой фирмы. В свою очередь, каузация выступает как медиатор связи между ценностями автономии, иерархии и мастерства и результатами деятельности новой фирмы.

Ключевые слова:

эффектуация, каузация, национальная культура, модель Шварца, результаты деятельности фирмы, GUESSS

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Литература

ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

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Translation of references in Russian into English

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Опубликован
2017-12-28
Как цитировать
Широкова, Г., & Ласковая, А. (2017). Эффектуация и каузация как медиаторы связи между культурными ценностными ориентациями и результатами деятельности новой предпринимательской фирмы. Российский журнал менеджмента, 15(4), 397–424. https://doi.org/10.21638/11701/spbu18.2017.401
Раздел
Теоретические и эмпирические исследования

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