Using Real Options in Management: Classification and Applications
Abstract
The paper is aimed to contribute in understanding how the concept of real options changes traditional views to many key issues of management. Author proposes new classifications of real
options, and provides applications of real options analysis to brand equity valuation and investment in information technologies.
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Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.