Arkhangelsk Pulp & Paper Co.: In Search of Product Strategy (Case Study)

Authors

  • Sergey P. Kouchtch Graduate School of Management, Saint Petersburg State University, Russia
  • Moses A. Rakitin Pomor State University, Arkhangelsk, Russia
  • Andrey A. Afanasiev Graduate School of Management, Saint Petersburg State University, Russia

Abstract

This case presents the situation faced by one of the largest companies of timber industry in Europe and in Russia at the beginning of 2002 when the company had to select the most promising product by analyzing the markets attractiveness, level of competition, company’s market position, product mix, and main product’s profitability.

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Российский журнал менеджмента, Том 1, №1, 2003

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Published

2003-09-29

How to Cite

Kouchtch, S. P., Rakitin, M. A., & Afanasiev, A. A. (2003). Arkhangelsk Pulp & Paper Co.: In Search of Product Strategy (Case Study). Russian Management Journal, 1(1), 145–168. Retrieved from https://rjm.spbu.ru/article/view/827

Issue

Vol. 1 No. 1 (2003)

Section

Practice of Management

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.

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