The New Priorities in Marketing. A Review of Tretyak O. A. Marketing: New Perspectives of Management Model. Moscow, 2005

Authors

  • David I. Barcan Graduate School of Management, Saint Petersburg State University, Russia
  • Sergey P. Kouchtch Graduate School of Management, Saint Petersburg State University, Russia

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References

ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

Ансофф И. 1999. Новая корпоративная стратегия. СПб.: Питер.

Вебстер Ф. 2001. Изменение роли маркетинга в корпорации. В кн.: Классика маркетинга. СПб.: Питер.

Дойль П. 2001. Маркетинг, ориентированный на стоимость. СПб.: Питер.

Котлер Ф. 2003. Маркетинг-менеджмент. СПб.: Питер.

REFERENCES IN LATIN ALPHABET

Drucker P. 1991. Reckoning with the pension fund revolution. Harvard Business Review 69 (2): 106–114.

Российский журнал менеджмента Т. 4, №1, 2006

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Published

2006-03-20

How to Cite

Barcan, D. I., & Kouchtch, S. P. (2006). The New Priorities in Marketing. A Review of Tretyak O. A. <em>Marketing: New Perspectives of Management Model</em>. Moscow, 2005. Russian Management Journal, 4(1), 179–184. Retrieved from https://rjm.spbu.ru/article/view/610

Issue

Vol. 4 No. 1 (2006)

Section

Book Review

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.

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