Marketing Perspectives of Inter-firm Networks: the Russian Practice
Abstract
This article discusses marketing perspectives of inter-firm networks in Russia, based on the research of 56 Russian companies that represent various industries in the North-Western region. Characteristics of formation and trends for evolution of inter-firm networks in Russia are discussed. How management values the firm’s marketing relationships within the network are considered from the focal firm’s point of view. Key success factors for efficient managing of marketing relationships and inter-firm networks are determined and assessed, based on the research. Several practical recommendations are presented in the summary.
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Published
2004-03-10
How to Cite
Kouchtch, S. P., & Afanasiev, A. A. (2004). Marketing Perspectives of Inter-firm Networks: the Russian Practice. Russian Management Journal, 2(1), 33–52. Retrieved from https://rjm.spbu.ru/article/view/726
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New Research
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Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.
