Vol. 5 No. 2 (2007)

Российский журнал менеджмента Том 5, №2, 2007

Published: 2007-06-29

New Research

Intergrated Metrics of Strategy Process — An Attempt of Theoretical Synthesis and Empirical Validation

Igor B. Gurkov

3–28
- PDF (Русский)
Quantitative Approach in Benchmarking: Support to Selection of Optimal Strategic Actions

Milan Nikolic, Branka Nikolic, Elena Vukonyanski

29–44
- PDF (Русский)
Unionisation: A Feasibility Study for the Indian Software Industry

Piyali Ghosh, Geetika

45–56
- PDF (Русский)

Modern Classics: Marketing Productivity

On Comparison of Marketing Outcomes and Marketing Costs

Olga A. Tretyak

57–62
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Measuring Marketing Productivity: Current Knowledge and Future Directions

Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar, Rajendra K. Srivastava

63–90
Marketing Productivity Issues and Analysis

Jagdish N. Sheth, Rajendra S. Sisodia

91–116

Practice of Management

Strategic Management in the Global Hotel Industry

Gevork A. Papiryan

117–136
- PDF (Русский)

Book Review

The Journey from Ronald Coase to Dani Rodrik. Review of Yakovlev A. A. Agents of Modernization. Moscow, 2006

Alexander E. Abramov

137–146
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Chronicle

The Eights All-Russian Symposium «Strategic Planning and Evolution of Enterprises»

Roman M. Kachalov

147–152
- PDF (Русский)
The Eights International Academic Conference «Modernization of Economy and Public Development»

Irina I. Prokhorova

153–157
- PDF (Русский)
The Russian Association of Business Education’s Seminar: «How to Organize Research in Management in Contemporary Russian Business School»

Alexander V. Bukhvalov

158–159
- PDF (Русский)