Does Competition Enforcement Prevent Competitive Strategies of Digital Platforms: Evidence from BRICS

  • Svetlana B. Avdasheva Applied Economics Department, Faculty of Economic Sciences, National Research University Higher School of Economics, Russia
  • Dina V. Korneeva Department of Economics, National Research University Higher School of Economics, Russia

Аннотация

Competitive strategies of platforms often involve contractual arrangements that might be considered as anticompetitive. Since recent decisions of European Commission after investigations against Google in 2017 and 2018, and Bundeskartellamt against Facebook in 2019, the standards of liability for abuses applied by competition authorities will influence business models of digital platforms. This paper summarizes theories of harm applied by BRICS competition authorities applied towards multi-sided platforms under investigations. One may expect that BRICS approach to be harsher compared to mature competition jurisdictions. However, a comparison shows that discrimination and tying with exclusionary effects have been the focus of investigations and decisions in BRICS. Remedies in the infringement decisions are intended to protect rivalry through “no restriction of multihoming” conditions. There is no evidence that BRICS authorities apply a specific economic theory of multi-sided platforms. At the same time, BRICS competition enforcement could be applied as one of the legal instruments when one platform tries to crowd out another from global markets.

Ключевые слова:

multi-sided platform, competition policy, enforcement, theory of harm, BRICS

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Биографии авторов

Svetlana B. Avdasheva, Applied Economics Department, Faculty of Economic Sciences, National Research University Higher School of Economics, Russia

Заслуженный профессор НИУ ВШЭ

Руководитель Департамента прикладной экономики НИУ ВШЭ

Заместитель директора Института анализа предприятий и рынков НИУ ВШЭ

Dina V. Korneeva, Department of Economics, National Research University Higher School of Economics, Russia

Старший преподаватель, факультет Экономики, НИУ ВШЭ в Нижнем Новгороде

Научный сотрудник Института анализа предприятий и рынков НИУ ВШЭ

Литература

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Опубликован
2020-02-07
Как цитировать
Avdasheva, S. B., & Korneeva, D. V. (2020). Does Competition Enforcement Prevent Competitive Strategies of Digital Platforms: Evidence from BRICS. Российский журнал менеджмента, 17(4), 547–568. https://doi.org/10.21638/spbu18.2019.408
Раздел
Special Section: Management and Innovations in the Digital Age