Категория доверия в исследованиях менеджмента

  • Виталий Леонидович Тамбовцев Московский государственный университет имени М. В. Ломоносова, Россия http://orcid.org/0000-0002-0667-3391

Аннотация

Анализ влияния доверия на различные стороны функционирования и взаимодействия фирм занимает значимое место в исследованиях менеджмента. Вместе с тем само понимание феномена доверия далеко от четкости и однозначности — это понятие пока не имеет ясного и общепринятого определения. На базе анализа широкого множества пониманий доверия в статье предлагается понимание доверия как ментальной репрезентации ожидания неоппортунистического поведения контрагента, возникающей неосознанно, но сознательно корректируемой на основе поступающей новой информации. Основу этой репрезентации можно назвать личным концептом доверия индивида. Личный концепт доверия представляет собой совокупность нейронных процессов и состояний (нейрокоррелятов), сформировавшихся и изменяющихся в течение всей жизни индивида, которая выступает для него основой оценки потенциальных доверяемых. Показано, что имеющиеся трактовки доверия логически выводятся из предложенного в статье его понимания. Рассматриваются некоторые прикладные следствия предложенного понимания доверия.

Ключевые слова:

доверие, исходное доверие, нейрокоррелят, личный концепт доверия

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Литература


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Опубликован
2018-12-30
Как цитировать
Тамбовцев, В. (2018). Категория доверия в исследованиях менеджмента. Российский журнал менеджмента, 16(4), 577–600. https://doi.org/10.21638/spbu18.2018.406
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