Corporate Strategies in the World Luxury Goods Industry

Abstract

The article examines the application of contemporary corporate strategies in the world luxury goods industry. The consolidation and globalization processes in the industry are considered by analyzing corporate level integration strategy applications. These strategies include acquisition and vertical integration used by the companies. Also examined are the diversification, alliance and multi-brand strategies, which provide a leading position for companies. The conclusion of the article raises the question whether the strategies can be sustained when the industry is faced with serious problems.