Strategic Management in the Global Hotel Industry

Authors

  • Gevork A. Papiryan LG Consulting, USA

Abstract

The article examines the application of contemporary strategic management technologies in the global hotel industry. The consolidation and globalization processes in the industry are considering on the base of analyze of the corporate level integration strategies application, such as mergers and acquisitions, globalization, and multibrand strategy, by the companies. The product differentiation and clientoriented strategies are analyzing in the case of industry's luxury sector. Some unique strategic approaches of global luxury hotel chains Four Seasons and Ritz Carlton, which are providing a leading position for them in the industry, also are analyzing. The article raises question weather the strategies can be sustained in front of increase in competition, which appeared in the global hotel market, in its concluding part. The development of Russian luxury hotel segment also is discussing.

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References

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Российский журнал менеджмента Том 5, №2, 2007

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Published

2007-06-29

How to Cite

Papiryan, G. A. (2007). Strategic Management in the Global Hotel Industry. Russian Management Journal, 5(2), 117–136. Retrieved from https://rjm.spbu.ru/article/view/530

Issue

Vol. 5 No. 2 (2007)

Section

Practice of Management

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.