Modeling Customer Lifetime Value

Authors

  • Sunil Gupta Harvard Business School, Harvard University, USA
  • Dominique Hanssens Anderson Graduate School of Management UCLA, USA
  • Bruce Hardie London Business School, UK
  • Wiliam Kahn Capital One Financial Corporation, USA
  • V. Kumar University of Connecticut, USA
  • Nathaniel Lin IBM Market Intelligence, USA
  • Nalini Ravishanker University of Connecticut, USA
  • S. Sriram University of Connecticut, USA

Abstract

This article is a translation from Journal of Service Research 9 (2): 139–155.

Keywords:

ценность/стоимость клиента в течение жизненного цикла, клиентский капитал, удержание клиента, вероятностные модели, модели постоянства

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Российский журнал менеджмента Т. 9, №3, 2011

Published

2011-09-30

How to Cite

Gupta, S., Hanssens, D., Hardie, B., Kahn, W., Kumar, V., Lin, N., … Sriram, S. (2011). Modeling Customer Lifetime Value. Russian Management Journal, 9(3), 81–110. Retrieved from https://rjm.spbu.ru/article/view/315

Issue

Vol. 9 No. 3 (2011)

Section

Modern Classics: Customer Lifetime Value

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.