Vol. 9 No. 3 (2011)

Российский журнал менеджмента Т. 9, №3, 2011

Published: 2011-09-30

New Research

The Resource-Based View and the System Organization of Economy

George B. Kleiner

3–28
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Innovation Activities of the Russian Companies: The Results of Empirical Study

Vera A. Rebiazina, Sergey P. Kouchtch, Alexander V. Krasnikov, Maria M. Smirnova

29–54
- PDF (Русский)

Modern Classics: Customer Lifetime Value

Customer Lifetime Value: The Development of One of the Key Concept in Relationship Marketing

Olga A. Tretyak

55–68
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Customer Lifetime Valuation to Support Marketing Decision Making

Robert F. Dwyer

69–80
Modeling Customer Lifetime Value

Sunil Gupta, Dominique Hanssens, Bruce Hardie, Wiliam Kahn, V. Kumar, Nathaniel Lin, Nalini Ravishanker, S. Sriram

81–110
Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

Peter S. Fader, Bruce Hardie

111–126

Book Review

Towards an Economic Theory of Market Organization: A Review of Furubotn E. G., Richter R. (eds.). 2010. The New Institutional Economics of Markets. Edward Elgar: Cheltenham, UK

Natalia P. Drozdova

127–144
- PDF (Русский)

Chronicle

The 5th International Conference on Game Theory and Management

Nikolai A. Zenkevich

145–148
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The Regular Scientific Conference of International Academy of Organizational Sciences

Veniamin N. Livchits, Alla A. Nikonova

149–151
- PDF (Русский)