Marketing Productivity Issues and Analysis

Authors

  • Jagdish N. Sheth Goizueta Business School, Emory University, USA
  • Rajendra S. Sisodia Bentley College, USA

Abstract

This article is a translation from Journal of Business Research 55 (5): 349–362.

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Российский журнал менеджмента Том 5, №2, 2007

Published

2007-06-29

How to Cite

Sheth, J. N., & Sisodia, R. S. (2007). Marketing Productivity Issues and Analysis. Russian Management Journal, 5(2), 91–116. Retrieved from https://rjm.spbu.ru/article/view/529

Issue

Vol. 5 No. 2 (2007)

Section

Modern Classics: Marketing Productivity

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.

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