Development of Russian Division of Multinational Corporation: KNAUF CIS Experience
Abstract
Based on the analysis of the experience of KNAUF CIS development in 1992–2012 the authors determine peculiarities of corporate policies (operations policy, marketing policies, human resource management policies, policies of transforming the social and business environment). The special attention is devoted to measures to enhance efficiency that can be reproduced by other Russian companies.
Keywords:
industry, advanced practices, multinational corporations, organizing for innovations, adaptation to the environment
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Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.