The Branding Science: On the Brink of Transition from Quantity to Quality. A Review of Starov S. A. Brand Management. St. Petersburg, 2008

Authors

  • Marina M. Dvoryashina National Research University Higher School of Economics, Moscow, Russia https://orcid.org/0000-0001-8822-134X
  • Dmitry I. Pavlov National Research University Higher School of Economics, Moscow, Russia

Downloads

Download data is not yet available.

References

ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

Старов С. А. 2008. Управление брендами СПб.: Изд-во «Высшая школа менеджмента».


REFERENCES IN LATIN ALPHABET

King S. 1991. Brand-building in the 1990s. Journal of Consumer Marketing 8 (4): 43–52.

Российский журнал менеджмента, Том 7, №4, 2009

Downloads

Published

2009-12-14

How to Cite

Dvoryashina, M. M., & Pavlov, D. I. (2009). The Branding Science: On the Brink of Transition from Quantity to Quality. A Review of Starov S. A. Brand Management. St. Petersburg, 2008. Russian Management Journal, 7(4), 179–182. Retrieved from https://rjm.spbu.ru/article/view/394

Issue

Vol. 7 No. 4 (2009)

Section

Book Review

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.