Customer Lifetime Valuation to Support Marketing Decision Making

Authors

  • Robert F. Dwyer College of Business Administration, University of Cincinnati, USA

Abstract

This article is a translation from Journal of Direct Marketing 11 (4): 6–13.

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Российский журнал менеджмента Т. 9, №3, 2011

Published

2011-09-30

How to Cite

Dwyer, R. F. (2011). Customer Lifetime Valuation to Support Marketing Decision Making. Russian Management Journal, 9(3), 69–80. Retrieved from https://rjm.spbu.ru/article/view/314

Issue

Vol. 9 No. 3 (2011)

Section

Modern Classics: Customer Lifetime Value

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.