Геймификация и автоматизация по KPI:<br>очередная управленческая мода или новые методы стимулирования?

Aleksei V. Rebrov; Artem Yu. Cherkasov

doi:10.21638/11701/spbu18.2017.303

Authors

Aleksei V. Rebrov National Research University Higher School of Economics, Moscow, Russia https://orcid.org/0000-0002-7142-6303
Artem Yu. Cherkasov National Research University Higher School of Economics, Moscow, Russia

DOI:

https://doi.org/10.21638/11701/spbu18.2017.303

Abstract

This article is devoted to the most recent motivation methods — gamification and KPI automation. It includes the analysis of results of empirical research, which is the one of the first systematized studies related to gamified stimulation forms and reflecting both its theoretical and practical aspects. The paper also includes the theoretical analysis of KPI automion — another neoteric managerial tool. The obtained results make clear the both methods place in historically formed motivation methods system and make some conclusions and forecasts for these two methods development perspectives.

Keywords:

gamification, automation, KPI, motivation, compensation, personnel management

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