Стратегическое конкурентное преимущество: ресурсно-институциональный взгляд

Александр Юрьевич Обыденов

doi:10.21638/spbu18.2016.104

Авторы

Александр Юрьевич Обыденов Издательский дом «Абевега Ру», Москва, Россия

DOI:

https://doi.org/10.21638/spbu18.2016.104

Аннотация

В статье представлена многоуровневая модель, ориентированная на формирование механизмов обеспечения стратегического конкурентного преимущества фирмы. Предложен оригинальный подход к определению конкурентного преимущества и анализу механизмов обеспечения его устойчивости в рамках двумерной логики. Использована техника разделяющего равновесия для выяснения условий устойчивого конкурентного преимущества. В этом контексте определены границы изменения экономической ренты и обоснована необходимость существования асимметрии в стоимости трансакционно-специализированных инвестиций для фирмы и ее конкурентов. Рассмотрены фундаментальные источники такой асимметрии. Проанализирована важность разделяющего сигнализирования о свойствах продукции с целью обеспечения устойчивого конкурентного преимущества. Показана полезность использования модели «заложник» для обеспечения непрерывности и эффективности трансакции, гарантирующей конкурентное преимущество. Приводится обоснование управления такой трансакцией с помощью отношенческого контракта между собственниками специализированных активов.

Ключевые слова:

стратегическое управление, конкурентное преимущество, ресурсный подход, экономическая теория контракта, новая институциональная экономическая теория

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Библиографические ссылки

ЛИТЕРАТУРА НА РУССКОМ ЯЗЫКЕ

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