The Commitment-Trust Theory of Relationship Marketing

Authors

  • Robert M. Morgan University of Alabama, USA
  • Shelby D. Hunt Texas Tech University, USA

Abstract

This article is a translation from Journal of Marketing. 1994. 58 (3): 20–38.

Downloads

Download data is not yet available.
Российский журнал менеджмента, Том 2, №2, 2004

Published

2004-06-30

How to Cite

Morgan, R. M., & Hunt, S. D. (2004). The Commitment-Trust Theory of Relationship Marketing. Russian Management Journal, 2(2), 73–110. Retrieved from https://rjm.spbu.ru/article/view/834

Issue

Vol. 2 No. 2 (2004)

Section

Modern Classics: Governance of Interfirm Relations

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.