Evolving to a New Dominant Logic for Marketing

Authors

  • Stephen L. Vargo Robert H. Smith School of Business, University of Maryland, USA
  • Robert F. Lusch M. J. Neeley School of Business, Texas Christian University, USA

Abstract

This article is a translation from Journal of Marketing. 2004. 68 (1): 1–17.

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Российский журнал менеджмента Т. 4, №2, 2006

Published

2006-06-20

How to Cite

Vargo, S. L., & Lusch, . R. F. (2006). Evolving to a New Dominant Logic for Marketing. Russian Management Journal, 4(2), 73–106. Retrieved from https://rjm.spbu.ru/article/view/664

Issue

Vol. 4 No. 2 (2006)

Section

Discussions

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.