Industrial marketing in the context of innovation development: Review and research agenda
DOI:
https://doi.org/10.21638/spbu18.2022.305Abstract
Goal: to outline the structure of the research discussion on innovation industrial networks; to determine the state of the discussion regarding the participation of various actors in innovation networks at various stages of the innovation process; to identify fundamental works on this topic and to form the agenda for future research.
Methodology: the study was conducted using two bibliometric approaches: keyword analysis and co-citation analysis using the Scopus database; also manual coding of 116 documents was used in order to identify “hot topics” and emerging topics (little-studied).
Findings: five key areas of research were proposed, dividing the broad topic into narrower and more specific areas; the core of the most authoritative research in the field was proposed, demonstrating the implicit fusion of two disciplines: industrial marketing and innovation management.
Originality and contribution of the author: The article presents the first bibliometric analysis of the existing literature in the studied area with a focus on the structural units of the network (actors) at various stages of the innovation process. The study makes a significant contribution to clarifying the interdisciplinary nature of the study of relationships
between actors for innovation. The existing and emerging (little-studied) trends in research are highlighted.
Keywords:
business-to-business, innovation, innovation network, innovation management, industrial marketing, actor
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Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.