The competitive advantage in the age of digitalization

Authors

  • Oleg S. Vikhansky Graduate School of Business, Lomonosov Moscow State University, Russia
  • Dmitriy Yu. Katalevsky Graduate School of Business, Lomonosov Moscow State University, Russia

DOI:

https://doi.org/10.21638/spbu18.2022.101

Abstract

The nature of the competitive advantage concept is changing in the digital era. The relationship between the company and its customers emerges at the core of the company’s competitive advantage. This relationship is formed by digital technologies. The value proposition in digital industries is provided not by a single company but rather with the help of a network of cooperating companies. This transforms the nature of competition into the “cooperative competition” realized through ecosystems. Ecosystems emerge on the basis of cooperation network by partnering companies building joint value proposition to their customers. Ecosystems experience their own dynamics and require special management skills, often different from the skills required to manage a single company.

Keywords:

company strategy, strategic superiority, value proposition, digital technologies, digitalization, ecosystem, digital platforms

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Published

2022-09-11

How to Cite

Vikhansky, O. S., & Katalevsky, D. Y. (2022). The competitive advantage in the age of digitalization. Russian Management Journal, 20(1), 5–27. https://doi.org/10.21638/spbu18.2022.101

Issue

Vol. 20 No. 1 (2022)

Section

Theoretical and Empirical Studies

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.