Measuring the Strategic Readiness of Intangible Assets

Authors

  • Robert S. Kaplan Harvard Business School, USA
  • David P. Norton Balanced Scorecard Collaborative, Inc., USA

Abstract

This article is a translation from Harvard Business Review 82 (2): 52–63.

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Российский журнал менеджмента, Том 2, №3, 2004

Published

2004-09-06

How to Cite

Kaplan, R. S., & Norton, D. P. (2004). Measuring the Strategic Readiness of Intangible Assets. Russian Management Journal, 2(3), 85–104. Retrieved from https://rjm.spbu.ru/article/view/761

Issue

Vol. 2 No. 3 (2004)

Section

Modern Classics: The Balanced Scorecard

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.

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