Demand Chain Management — Integrating Marketing and Supply Chain Management

Authors

  • Uta Jüttner Cranfield School of Management, UK
  • Martin Christopher Cranfield School of Management, UK
  • Susan Baker Cranfield School of Management, UK

Abstract

This article is a translation from Industrial Marketing Management 36 (5): 377–392.

Keywords:

управление цепочкой спроса, интеграция маркетинга и управления цепочкой поставок, создание ценности для потребителя

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Российский журнал менеджмента Т. 6, №4, 2008

Published

2008-12-09

How to Cite

Jüttner, U., Christopher, M., & Baker, S. (2008). Demand Chain Management — Integrating Marketing and Supply Chain Management. Russian Management Journal, 6(4), 83–112. Retrieved from https://rjm.spbu.ru/article/view/489

Issue

Vol. 6 No. 4 (2008)

Section

Discussions: New Concepts of Management in Networks

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.