Концептуальные основы маркетинга взаимоотношений: обзор и синтез

Jagdish N. Sheth; Atul Parvatiyar; Mona Sinha

The Conceptual Foundations of Relationship Marketing: Review and Synthesis

Authors

Jagdish N. Sheth Goizueta Business School, Emory University, Atlanta, USA
Atul Parvatiyar Institute for Customer Relationship Management (iCRM), USA
Mona Sinha Goizueta Business School, Emory University, Atlanta, USA

Abstract

This article is a translation from Economic Sociology — the European Electronic Newsletter 13 (3): 4–26.

Keywords:

маркетинг взаимоотношений, концептуальные основы, процессная модель

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Российский журнал менеджмента, Т. 11, №1, 2013

Published

2013-03-21

How to Cite

Sheth, J. N., Parvatiyar, A., & Sinha, M. (2013). The Conceptual Foundations of Relationship Marketing: Review and Synthesis. Russian Management Journal, 11(1), 63–94. Retrieved from https://rjm.spbu.ru/article/view/251

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Issue

Vol. 11 No. 1 (2013)

Section

Modern Classics: Relationship Marketing

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.