Sustainability orientation of entrepreneurs: From intentions to actions

Authors

  • Yulia N. Aray Graduate School of Management, SPbU, Russia
  • Karina A. Bogatyreva Graduate School of Management, SPbU, Russia
  • Olga R. Verkhovskaya Graduate School of Management, SPbU, Russia

DOI:

https://doi.org/10.21638/spbu18.2023.201

Abstract

Goal: to reveal the relationship between Russian entrepreneurs’ sustainability orientation and implementation of relevant actions within their businesses. Methodology: data from the Russian part of the GEM project were used to test the study hypotheses. The data were gathered in 2021 while the COVID-19 pandemic was still active.

Findings: in Russian entrepreneurial businesses, a positive association between entrepreneurs’ sustainability orientation and pertinent activities has been found. Entrepreneurial self-efficacy, on the other hand, has a detrimental impact on the conversion of sustainability intentions into actions. The link between entrepreneurial sustainability attitude and the execution of related activities is also negatively moderated by income-driven motivation.

Originality contribution of the authors: this study broadens our understanding of the relationship between socially responsible conduct intentions and implementation of social and ecological obligations.

Keywords:

sustainable development, entrepreneurship, intentions, actions

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Published

2023-10-17

How to Cite

Aray, Y. N., Bogatyreva, K. A., & Verkhovskaya, O. R. . (2023). Sustainability orientation of entrepreneurs: From intentions to actions. Russian Management Journal, 21(2), 143–163. https://doi.org/10.21638/spbu18.2023.201

Issue

Vol. 21 No. 2 (2023)

Section

Theoretical and Empirical Studies

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.