Проблемы анализа и конструирования прибыльности клиента

Kaj Storbacka

Customer Profitability: Analysis and Design Issues

Authors

Kaj Storbacka Hanken School of Economics, Helsinki, Finland https://orcid.org/0000-0002-1360-4167

Abstract

This article is a translation from Storbacka K. 2000. Customer profitability: Analysis and design issues. In: Sheth J. N., Parvatiyar A. (eds.). Handbook of Relationship Marketing. SAGE Publications. Ch. 21; 565–586.

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Российский журнал менеджмента, Т. 11, №1, 2013

Published

2013-03-21

How to Cite

Storbacka, K. (2013). Customer Profitability: Analysis and Design Issues. Russian Management Journal, 11(1), 95–110. Retrieved from https://rjm.spbu.ru/article/view/252

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Issue

Vol. 11 No. 1 (2013)

Section

Modern Classics: Relationship Marketing

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.