Special Issue №2, 2025

2025-01-22

The Russian Management Journal announces the call for papers for the special issue “Future of marketing: looking ahead for possible transformations” (No. 2, 2025).

We welcome conceptual and empirical papers that address the following topics:

  • Transition to new digital technologies and platforms
  • Transition from customer orientation to human orientation and development - another declaration or real intentions?
  • Marketing and restructuring value creation chains
  • Marketing of shared consumption and social commerce
  • Changes in the measurement system of marketing performance

Potential manuscripts are not limited by the topics presented above and can be related to wide range of other relevant marketing-related streams

Editors of the special issue:

Professor Olga A. Tretyak, National Research University Higher School of Economics

Professor Gennady L. Azoev, State University of Management

Professor Valentina V. Gerasimenko, Lomonosov Moscow State University

Associate Professor Maria M. Smirnova, Saint Petersburg State University

Submission

Manuscripts (40,000–60,000 characters with spaces) for the special issue must be electronically submitted not later than February 15, 2025. In the “Letter to the Editor” it is necessary to mark that the manuscript is submitted for the special issue on marketing. All requests on the special issue should be addressed to the editorial office of the journal via email: journal@rjm.ru.

For more information, please, visit the journal's website.