The Role of Corporate Communications in Reputation Defense During the Global Recession
Abstract
The article represents an attempt to evaluate the role of internal and external communications in ensuring reputation safety of large business during the global recession of 2008–2010. Empirical data obtained from a survey among heads of communication and PR departments of large Russian and international companies operating on various markets in Russia. In the article the crisis communication strategies are generalized, PR-tactics and communication principles are exposed and systemized. Also, some recommendations on interaction with corporate stakeholders during “crisis of trust” are made.
Keywords:
reputation, trust, corporate communications, stakeholders, recession
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Published
2012-12-10
How to Cite
Samartseva, E. A. (2012). The Role of Corporate Communications in Reputation Defense During the Global Recession. Russian Management Journal, 10(4), 105–126. Retrieved from https://rjm.spbu.ru/article/view/270
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Practice of Management
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Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.
