Глобальная фабрика: новая концепция

  • Питер Дж. Бакли Школа бизнеса Университета Лидса, Великобритания

Аннотация

В статье вводится и объясняется концепция глобальной фабрики (global factory). Глобальная фабрика выполняет роль некой глобальной фирмы или глобальной сети фирм, которая организует производство, дистрибьюцию, маркетинг, разработку, управление брендами и осуществление инноваций для некоторого набора продуктов и услуг. Как будет показано, эти товары и услуги, а также их компоненты, ресурсы и концепции могут не принадлежать какойлибо единственной фирме в каждый конкретный момент времени, а управляться системой, которую мы называем глобальной фабрикой.

Ключевые слова:

глобальная фабрика, многонациональные компании, международная стратегия, прямые зарубежные инвестиции, глобализация, международное развитие

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Литература


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Опубликован
2008-03-31
Как цитировать
Бакли, П. Д. (2008). Глобальная фабрика: новая концепция. Российский журнал менеджмента, 6(1), 135–154. извлечено от https://rjm.spbu.ru/article/view/468
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