Операционализация стратегий компаний в области инновационного развития: возможности использования технологических дорожных карт

Алексей Васильевич Березной; Александр Юрьевич Снегирев

doi:10.21638/spbu18.2023.401

Авторы

Алексей Васильевич Березной Институт статистических исследований и экономики знаний, НИУ ВШЭ, Россия https://orcid.org/0000-0001-8624-2526
Александр Юрьевич Снегирев Институт статистических исследований и экономики знаний, НИУ ВШЭ, Россия https://orcid.org/0009-0007-4967-7724

DOI:

https://doi.org/10.21638/spbu18.2023.401

Аннотация

Цель исследования: выявление ключевых барьеров, затрудняющих операционализацию корпоративной стратегии инновационного развития (т. е. переход от принятой стратегии к ее реализации на операционном уровне), и определение возможностей технологических дорожных карт с точки зрения преодоления этих барьеров.

Методология исследования: сравнительный анализ результатов релевантных зарубежных эмпирических исследований в целях идентификации основных проблем перехода от утвержденных корпоративных инновационных стратегий к их имплементации; анализ кейсов использования технологических дорожных карт крупными зарубежными компаниями в качестве инструмента решения обнаруженных проблем.

Результаты исследования: определены типичные проблемы, выступающие в качестве наиболее значимых барьеров на пути перехода от корпоративной инновационной стратегии к ее внедрению; выделены основные преимущества технологических дорожных карт как эффективного инструмента операционализации корпоративных стратегий в области инновационного развития; сделаны выводы о целесообразности использования дорожных карт для формирования и контроля за реализацией программ инновационного развития российских компаний с государственным участием.

Оригинальность и вклад авторов: новизна работы связана главным образом с выявлением значительного потенциала и основных направлений использования инструментария технологических дорожных карт для преодоления разрыва между принятой стратегией и ее реализацией в контексте инновационной деятельности крупных компаний. С этой точки зрения не менее важными представляются идентификация и конкретизация ключевых проблемных зон и механизмов интеграции стратегического и операционного функционала технологических дорожных карт.

Ключевые слова:

операционализация стратегии компании, технологическая дорожная карта, стратегия инновационного развития, интеграция стратегического и операционного менеджмента

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Библиографические ссылки

Литература на русском языке

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