Integrated Business-models in Media Industry: Response for Challenges of a New Era

Authors

  • Evgeniy Yu. Zinin RBC-Media, Moscow, Russia

Abstract

The article deals with the reasons for the emergence and practice of creating integrated business models in media-industry based on a new paradigm in this business — media-convergence. With the convergence traditional value chain in the media business is recombining in multimedia value chain, and in fact is appearing mutual integration of IT-companies, telecom providers and producers of media content. Work under the new business models require the new strategic decisions in HR management, innovation, flexible response to changes in the external environment, the ability to build long-term partnerships with companies on related markets.

Keywords:

media industry, multimedia, convergence, content, channel of content distribution, digitalization, audience fragmentation, new media, competitiveness, business-model

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References

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Российский журнал менеджмента Т. 6, №3, 2008

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Published

2008-09-10

How to Cite

Zinin, E. Y. (2008). Integrated Business-models in Media Industry: Response for Challenges of a New Era. Russian Management Journal, 6(3), 129–144. Retrieved from https://rjm.spbu.ru/article/view/479

Issue

Vol. 6 No. 3 (2008)

Section

Practice of Management

License

Articles of the Russian Management Journal are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.